This deviation is yet another one that jumps the bandwagon of using bold capitalized text set at an angle plus a constructivist scroll element. But it is a very good example of that trend! The overlaying of type and scroll adds a fresh element as well as details added to enhance the type illustration. This is a well thought and technically gppd executed work.
The directions of the arrow ends work perfectly as in the good times go up and the bad times go down. This takes into account the subconscious realization imprinted into our brains by f.e. the stock exchange, where anything pointing into the top right corner is seen as positive. Many logo types connected to financial companies make use of this.
The top version seems to be more vivid. The colors remind of taxis thus adding the feeling of movement. It transcends modern city life and the usual ups and downs of that. The whole layout is more minimalistic and clean, adding a sophisticated look. The second version on the other side appears more retro/grungy and has a working class appeal to it. The type has much more impact as it is bigger and takes the whole canvas. The more limited color palette underlines the retro look.
I personally would prefer the top version. It moves away from style we have seen so often, while the lower one repeats other similar artworks. The first version just has much more life, while the second seems a bit flat.
However I like both versions, but the first one a bit more ^^
hmm. i'm actually THANKING you for uploading this[: i'm having a rough time and i just picked up the message without even thinking about it much! your work is amazing when people get it after 2.5 seconds. it's good. it's smart. it's simple and it made me feel better[: *and inspired me!*
The overlaying of type and scroll adds a fresh element as well as details added to enhance the type illustration. This is a well thought and technically gppd executed work.
The directions of the arrow ends work perfectly as in the good times go up and the bad times go down. This takes into account the subconscious realization imprinted into our brains by f.e. the stock exchange, where anything pointing into the top right corner is seen as positive. Many logo types connected to financial companies make use of this.
The top version seems to be more vivid. The colors remind of taxis thus adding the feeling of movement. It transcends modern city life and the usual ups and downs of that. The whole layout is more minimalistic and clean, adding a sophisticated look.
The second version on the other side appears more retro/grungy and has a working class appeal to it. The type has much more impact as it is bigger and takes the whole canvas. The more limited color palette underlines the retro look.
I personally would prefer the top version. It moves away from style we have seen so often, while the lower one repeats other similar artworks.
The first version just has much more life, while the second seems a bit flat.
However I like both versions, but the first one a bit more ^^
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